Implementing SEO for business growth is not the end of your SEO efforts. Rather, it is where the actual work begins. After implementing SEO, a reseller agency uses important KPIs and reporting metrics to analyze the results and optimize the SEO model if needed. Here, we will discuss the key KPIs and metrics that an SEO reseller agency uses for its clients.
What Are SEO KPIs?
KPIs, or Key Performance Indicators, are specific, quantifiable metrics used to track and assess the effectiveness of SEO initiatives. These metrics measure the success of SEO efforts, help evaluate strategy performance, and assist business leaders in making data-driven decisions. KPIs also enable SEO experts to restructure strategies so they align with a business’s SEO goals.
What KPIs and Reporting Metrics an SEO Reseller Agency Uses?
According to a 2023 HubSpot report, over one-third of digital marketing leaders rank conversion rates as the top KPI. Here, we discuss key KPIs and reporting metrics for an SEO reseller:
- Search Engine Visibility
Search visibility is a crucial KPI that an SEO reseller agency tracks. It helps you understand if the SEO efforts have been able to succeed more than just individual ranking.
- Organic Conversions
This measures the number of visitors from unpaid search results who complete a desired action, such as filling out a form or making a purchase. This KPI shows how successful SEO efforts are at attracting valuable traffic that results in business goals being met.
- Organic Traffic
This KPI refers to visitors who arrive at your website via unpaid search results. Tracking organic traffic helps determine how many users see your webpage in the search engine results pages (SERP) and proceed to click through to your site.
- Keyword Ranking
This KPI measures the position where your webpage appears on the search engine results page (SERP) for a specific keyword. Monitoring keyword ranking helps you evaluate and refine your SEO strategies to achieve a higher ranking on the SERP.
- Click-through Rate (CTR)
It measures the percentage of people who see your website listed in search results and then click on it. A higher CTR usually indicates that your listing is compelling and relevant to people’s search queries.
- User Engagement Metrics
They track how visitors interact with a website. Examples include bounce rate (the percentage of visitors who leave after viewing one page), session duration (how long users stay on the site), average engagement time, and pages per session. These metrics indicate how engaging and useful the website is to users.
- Backlink and ROI Metrics
They both are important which SEO Agency typically tracks. They monitor referring domains, total backlinks, lost backlinks and then measure the revenue generated from your SEO efforts relative to the costs invested. Most SEO strategies aim for a positive and higher ROI.
Advanced SEO KPIs for Growth-Focused Businesses
Other than the KPIs and reporting metrics used by a reseller agency, there are also certain advanced SEO KPIs that an SEO reseller uses for growth-focused businesses. Here are some of them:
- Customer acquisition costs – This KPI measures the cost of acquiring each new customer through SEO efforts, helping to assess if these initiatives are effectively aligned with strategies for increasing organic traffic.
- SEO revenue- SEO revenue refers to revenue earned through the SEO efforts. For example, if your SEO efforts drove organic traffic to your site that converted, helping you earn profit, it is SEO revenue.
- Share of voice- Share of voice, also known as share of market, is an advanced KPI that shows your online visibility as well as position in the competitive market.
- Branded vs non-branded traffic is a KPI measuring the proportion of visitors who find a website through keywords related to the business’s brand versus generic keywords. This helps assess how well SEO increases discoverability for non-brand terms.
Conclusion
SEO reseller companies use various metrics and KPIs that help them achieve desired results such as search engine visibility, backlink metrics, ROI, click-through rates, and other advanced KPIs.
